WB Land

Scenario:

Emerging Johor developer backed by construction group with 38-year track record.

What we did:

Developed messaging strategy for 4-month campaign for Phase 2 or Frontier 2

“Gated, guarded and green”

“Secure & green home for your industry”

Result:

• Planned and executed PR campaign that resulted in all available units sold out in 7 weeks
• Coverage AVE of RM2 million, including TV2 and TV Selatan