Hong Kong Tourism Board

ClientHong Kong Tourism Board

Hong Kong for Muslims


  • Tap into growing Muslim market – family and young professionals
  • Address concerns of certified Halal restaurants and mosques

What We Did:

  • Capitalise on popular Rasa Halal Orient, a travel programme that featured China and Taiwan
  • Take a travel documentary approach, not a travel feature


  • Dedicated 13 episodes on Hong Kong
  • First ever Malaysian TV production on Hong Kong for Muslims
  • No airtime investment – 973.98 times ROI
  • Mar – June 2009 – AVE of RM14,609,650.00
  • Received several proposals from other Malay production houses to feature Hong Kong
  • Gold Award for 2009 Malaysia Public Relations Award (MPRA) – Product Brand Development category